Case Study

Thinkmart

Project Overview

ThinkMart is a local marketplace that connects customers with nearby stores, products, deals, and delivery services.

I designed the mobile app to bring the complete shopping journey into one experience from discovering stores and products to checkout and order tracking.

The goal was to make a multi-store marketplace feel simple, intuitive, and easy to navigate while supporting different shopping behaviours.

Problem Statement

A marketplace with multiple stores, categories, products, offers, and delivery options can quickly become overwhelming.

The key challenge was:

How might we simplify local shopping while giving users enough flexibility to discover, search, purchase, and track their orders?

Research & Personas

User Persona 1

Sarah Mitchell, 31

Sarah is a busy working professional who prefers shopping through her phone. She regularly purchases groceries, fashion, beauty products, and everyday essentials. She values convenience and often checks offers before making a purchase.

Goals

Find products quickly
Discover nearby stores
Compare available options
Find good deals
Choose convenient delivery or pickup
Track orders easily

Frustrations

Visiting multiple websites/apps to find products
Unclear product availability
Too many steps during checkout
Limited visibility after placing an order

Needs

Search + Discovery + Deals + Convenience

Motivations

Searches for specific products
Browses offers during free time
Shops from familiar stores
Uses mobile for most purchases
Prefers quick checkout

Solution

I focused on five core goals:

Simplify discovery
Help users quickly find products, stores, and categories.
Support different shopping behaviours
Allow users to either search directly or browse and explore.
Make purchasing effortless
Create a clear path from product discovery to checkout.
Build trust during fulfilment
Make delivery, order status, and tracking easy to understand.
Create a scalable system
Use reusable components and patterns that can support marketplace growth.